Design Brief Development
A strategic brief that defines the problem, ambition, constraints, audiences, program, economic logic, and evaluation criteria of a project.
What it solves
Weak briefs create weak design processes. RootPlat builds briefs that guide architecture without overdetermining it.
When it is needed
- A client is preparing to commission architects.
- A competition or invited design process needs structure.
- The project requires shared criteria before design begins.
What RootPlat delivers
- Design brief
- Problem definition
- Evaluation criteria
- Audience and stakeholder map
- Strategic constraints and opportunities
Related work
AW Ninth Home Competition
A selective competition that reframed contemporary housing in Tehran through market positioning, user experience, and a precise architectural brief.
Architectural CompetitionPublication Project
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7 Platform Architecture Challenge
A civic architecture challenge where infrastructure, public space, narrative, and contemporary Iranian architecture became one design question.
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ACCORAAC Competition
A “Small Home, Large Life” brief that aligned affordable housing, urban density, market feasibility, and quality of everyday spatial experience.
Architectural CompetitionPublication Project
Case studyNext step