ACCORAAC Competition
A “Small Home, Large Life” brief that aligned affordable housing, urban density, market feasibility, and quality of everyday spatial experience.
Project context & question
Acco Group needed an affordable-housing model for Tehran’s modern workforce. Before design, the project required a clear economic logic, user vision, density position, and definition of “large life” within a small home.
RootPlat intervention
RootPlat developed the project strategy and architectural brief, managed the selective competition, and created the comparative framework used to read six proposals and support the client’s selection.
Strategic approach
Business logic and architectural strategy were combined around sustainable urban density, shared community spaces, market feasibility, and everyday experience. Three analysts then evaluated the proposals against this common frame.
What we delivered
- Strategic problem statement
- “Small Home, Large Life” competition brief
- Selective competition management
- Comparative analysis framework
- Publication research base
Project outcome
Six comparable proposals gave the client a reasoned basis for selection; FEA’s proposal was chosen for further development and the process became the source for the “Affordable Housing” publication.
Services
Architectural Competitions & Design Challenges
Designing and managing high-impact competitions with precision, transparency, imagination, and professional credibility.
Service02Publication & Knowledge Production
Turning projects, competitions, research, and professional conversations into books, reports, essays, and analytical documents.
Service03Design Brief Development
A strategic brief that defines the problem, ambition, constraints, audiences, program, economic logic, and evaluation criteria of a project.
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