Gereh
A strategic urban intervention in Tabriz connecting trade heritage, vertical development, public experience, and socioeconomic resilience.
Project context & question
The project needed to reconcile Tabriz’s commercial heritage with vertical development, changing patterns of work and exchange, and the need for a resilient public destination rather than an isolated commercial object.
RootPlat intervention
RootPlat developed the strategic program and architectural brief before design, translating socioeconomic conditions, user groups, commercial logic, and urban opportunity into a shared framework for the client and FMA.
Strategic approach
The framework combined the 20-minute-city idea, experiential business, flexible vertical programming, public connectivity, and the city’s trade identity to guide the architectural response.
What we delivered
- Socioeconomic and urban reading
- Strategic program
- Architectural brief
- User and business scenarios
- Client-architect alignment
Project outcome
The design team received a clear basis for turning a development ambition into a mixed-use urban ecosystem rooted in Tabriz rather than a generic commercial complex.
Services
Brand & Marketing Strategy
A brand strategy service that treats identity as a living system across market position, communication, documents, campaigns, and spatial experience.
Service02Spatial Planning & Brand Integration
Configuring spatial models, wayfinding, environmental graphics, and experiential cues so place, brand, and use reinforce each other.
Service03Design Management
A coordination and decision-making service that aligns client expectations, design direction, business constraints, and execution priorities.
Service04Business Design
A structured process for turning ambition into business logic, value proposition, operating model, and market direction.
Service