Nokhost / Alibaba Workplace
A strategic workplace framework that turns Alibaba’s headquarters into an adaptable campus for a growing travel ecosystem.
Project context & question
Alibaba needed a headquarters that could support growth and organizational change without becoming a fixed office layout. The workplace also had to express a travel company’s culture while connecting teams, visitors, and changing operational needs.
RootPlat intervention
RootPlat defined the workplace strategy before architectural design, clarifying experience goals, growth logic, user relationships, and the principles the architectural team needed to preserve.
Strategic approach
Experience, flexibility, and connection became the three strategic pillars. An adaptable shell-and-core logic, visual connections, and travel-related interfaces translated those pillars into design criteria.
What we delivered
- Workplace strategy
- Organizational and user scenarios
- Architectural brief
- Adaptability principles
- Client-architect alignment
Project outcome
NextOffice received a decision framework for designing a headquarters as a long-term organizational platform rather than a static office fit-out.
Services
Architectural Programming
A precise translation of client goals, user needs, operational requirements, and economic constraints into a design-ready spatial program.
Service02Design Brief Development
A strategic brief that defines the problem, ambition, constraints, audiences, program, economic logic, and evaluation criteria of a project.
Service03Spatial Planning & Brand Integration
Configuring spatial models, wayfinding, environmental graphics, and experiential cues so place, brand, and use reinforce each other.
Service04Design Management
A coordination and decision-making service that aligns client expectations, design direction, business constraints, and execution priorities.
Service